Produce high-quality visual design screens- from concept to execution for web and mobile platform.
Identify and define information hierarchy and objectives module wise.
Develop design rationale and explain visual choices to cross-functional teams - express concepts verbally and visually
Create user personas, storyboards, information architecture and navigation design for web and mobile based on broader plans and guidelines.
Create detailed wireframe covering various scenarios along with web-friendly error and help messaging.
Identify and examine various data points required for the interaction design elements to work.
Maintain and follow the version and change control process for user experience deliverables.
Timely Delivery with Pre-Defined Quality
Increase in conversion / pass through rates
Increased amount of time spent by users
User satisfaction and feedback
Objective based benchmarking with competing products