“Responsive web design offers us a way forward, finally allowing us to design for the ebb and flow of things.” –Ethan Marcotte
It’s true: over 60% of searches online now come from a mobile device. Can you remember the last time you were not within 10 feet of your phone? Tens of millions of individuals just like you use their phones and tablets for everything — including searching the Internet — especially when they want information. If your website is not taking advantage of mobile users, then you may be leaving money on the table.
What is mobile responsive website?
A responsive website is built in such a way that content, images and the overall layout and display are viewed the same way regardless of the device type. This way, if a user first visits a website on a desktop and then later on a mobile or tablet, their experience will be a consistent one. It offers an optimized browsing experience to your customers.
Still not convinced? Let’s take a look at benefits of having mobile responsive website.
Great User Experience
Consumers claim that visuals are the most influential factor affecting purchase decisions. Having a mobile responsive website will give your customer the best browsing experience. It provides readable text without the need of zooming. All the images and videos on website fits best in any device without the need of horizontal scroll. All the links and buttons are clearly visible and accurately spaced so that taping is not difficult.
Lower Cost and Website Maintenance
Earlier there were two versions for a website. One for desktops and other for mobiles. With the number of device types out there on the market today, this seems completely inefficient…right?
Building two versions would increase the cost and utilize lot of time in maintaining both the versions of website of regular basis. So hence having responsive website will offer lower maintenance cost as compare to running two versions of website. It frees up more time for you to dedicate to other important areas of your business.
Increased Traffic and Conversion Rate
In last couple of years the number users accessing internet from a mobile device has been doubled. Nowadays, you can have just one responsive website that is ready for all devices.
This ensures that people you retain your mobile viewers. And they might also remember to visit your website some other time whenever they are in search of services you offer.
Easier For SEO And Marketing Online
Responsive websites have a greater likelihood of ranking high in search engines. Google recommends and promotes responsive website design. Responsive websites usually perform better and load in just one second or less, making it easier for users to share and link to your content with a single URL. More traffic results in better lead generation, added conversions and increased sales—three big reasons why you need a responsive web design.
In conclusion, the responsive website can save you lots of maintenance time, money and also help you in converting and retain more clients in the long run.
Having a mobile responsive website is not just another option—it’s a requirement!